" right now, growth is based on capitalism and answering very wild dreams in the sense of mega-structures, but very few human and cultural aspects are being embraced. we are building things in dubai, for example islands, shopping malls, hotels, huge buildings, indoor ski hills. but almost nothing has to do with real human interaction, and there is a lack of contemporary aesthetic that addresses the societal and behavioural issues of this new global citizen. twenty-three percent of the cranes in the world are in dubai. we need to talk about the future these cranes are shaping. we have to shape culture. design is the essence of the evolution of our society. design shapes our present and our future. design is not style ; it is a way of life. karim rashid "
Publié dans : demain le marketing - Par Philippe Delière